Thoughts on the FAANGs (Facebook, Amazon, Apple, Netflix, and Google)

Staying Balanced in the Midst of Market Chaos

Investing for a comfortable and secure retirement requires the discipline to resist being pulled into speculative and overly volatile situations. The excitable media and financial industry will continue to introduce new themes and provide headlines to fan the fires of fear and/or greed, depending on the situation.

Several years ago, it was the fast-growing economies of the BRIC’s (Brazil, Russia, India, and China).  Last year it was Bitcoin. These theme-based concepts usually end poorly, but they may pale in comparison to the interest and capital that have flowed into the tech stocks that have become known by the acronym of FANG (Facebook, Amazon, Netflix and Google).

By including Apple in the mix, we change this acronym to FAANG.  The performance of the S&P 500 has clearly been skewed over the last few years by these five companies, as each has seemed to emerge as clear category leaders. Over the last few years, the FAANG’s have captured a worship like following rarely seen before, and portfolio managers have felt increasingly compelled to add them to their holdings.

The portfolio I manage (FACTS® SMA) focuses heavily on the trustworthiness of corporate governance issues.  Through my screening process, I came to see several troubling issues imbedded within each of these companies – issues that are often conveniently overlooked by portfolio managers seeking to juice their fund’s return. As a result, we were able to avoid them.

I do not think anyone would doubt that technology will continue to play an ever increased role in our society, but it might be wise to anticipate, if not expect, that new names will be introduced and compete.  There is nothing like fat profit margins in this hyper competitive world to attract new products and innovations.

My perspective is that the kind of crowd behavior we are seeing around the FAANGs has the potential to create valuations that lead to big losses for investors that come in too late.  History is rife with examples of exciting new technologies that have changed world, only to see the public invest late in market leaders and sadly lose money. The introduction of television, radio, and the first Internet wave of the late 1990’s are examples of this.

It is important to not confuse a fad with a trend, and also to remember that industries that grow enormously are often led by new names over time. How many people now remember companies like RCA, Pan Am, Kodak, or Woolworth’s?

The issue now facing the investors with the FAANGS is that they have already had a few years of dynamic growth, and I believe are already too big to maintain this indefinitely into the future.  There are virtually no instances in history of companies maintaining a 40% growth rate over 10 years.

Once growth begins to slow, future prospects often erode further, and then momentum flees quickly.  Sometimes government regulations arise, or perhaps anti-trust discussions pop up, but at a certain point near the peak, the trajectory simply changes. To most experienced market participants, it seems that time has come to the FAANG’s.  Each of these companies have seen their uptrends broken, and each are experiencing social and/or business pressures that are unlikely to disappear.

Many investors are now experiencing an unfamiliar level of overall volatility. With the recent explosion of indexed mutual funds and ETF’s, many investors are exposed to risks that they don’t fully understand.  Many who thought they did a good job of diversifying their investments among several funds are likely to still have over-exposure in today’s most popular companies – especially the FAANG’s.

It may be a good time to “de-FAANG” your portfolio.  At the very least, do a deep analysis of your holdings, and make sure they coincide with your risk profile and years to retirement.  If you are interested in having us conduct this review, please feel free to contact us at


The information contained herein should not be construed as personalized investment advice.  Past performance is no guarantee of future results.  There is no guarantee that the views and opinions expressed in this article will come to pass.  Investing in the stock market involves gains and losses and may not be suitable for all investors.  Information presented herein is subject to change without notice and should not be considered as a solicitation to buy or sell any security.

All information presented is provided for informational purposes only and does not constitute an offer to sell, or a solicitation of an offer to buy any investment, or to participate in any strategy with Gitterman Wealth Management, LLC (“GWM”GWM does not represent that any current or prospective client should assume that future performance of any investment, investment strategy or index referenced by GWM will be profitable or equal to any corresponding indicated performance level(s).  Different types of investment strategies involve varying degrees of risk, including the risk of loss, and there can be no assurance that any specific investment or strategy will either be profitable for a client or prospective client’s investment portfolio.  References to related indices are for illustrative purpose only and the volatility of the indices may be materially different due to varying degrees of diversification and/or other factors.  Past performance may not be indicative of future results.

FACTS® is a registered trademark of Next Decade, Inc.  Gitterman Wealth Management, LLC and Next Decade, Inc. are separate and distinct entities.

Investment advisory services are offered through Gitterman Wealth Management, LLC an independent investment advisory firm registered with the SEC (CRD 153062).  Associated persons of Gitterman Wealth Management, LLC are licensed with and offer securities through Vanderbilt Securities, LLC, member FINRA/SIPC, registered with MSRB (CRD 5953).  Gitterman Wealth Management, LLC and Vanderbilt Securities, LLC are separate and distinct federally regulated entities.  For more information see


Author Jordan Kimmel

With over 30 years of experience in the financial services industry, both as a retail broker and fund / portfolio manager, Jordan is the creator of the FACTS® Stock Selection Process, which employs a unique holistic and quantitative analysis on the integrity and sustainability of over 2,000 US companies. Jordan’s FACTS® method identifies organizations with Financial Strength, Accounting Conservativeness, Corporate Integrity, Transparency, and Sustainability / ESG (Environmental, Social, and Governance) Metrics. FACTS® analyzes the largest and most liquid companies, and also incorporates Jordan’s Magnet® Investment Strategy, one of the first strategies of its kind to combine the best tenets of value, growth, and momentum of company fundamentals. Magnet® has been licensed to several leading institutions around the country, and Jordan appears frequently on several major financial TV networks, including CNBC, Fox Business, Bloomberg, and ABC News, among others. He has also been quoted extensively in several publications, including Forbes, The Wall Street Journal, and U.S. News & World Report. He is the author of two books, the most recent being “The Magnet Method of Investing.” (Wiley, 2009).

More posts by Jordan Kimmel